The digiTALQ
Today, good marketing relies on having detailed and accurate customer data. And companies, not surprisingly, are eager to collect vast troves of it. For instance, Amazon continuously tracks the behaviours of its 100 million Prime members, an example of “first party” data.
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We usually associate an industry’s transformation with the adoption of a new technology. But although new technologies are often major factors, they have never transformed an industry on their own. What does achieve such a transformation is a business model that can link a new technology to an emerging market need.
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I made an omelet with parmesan cheese and shredded coconut. Mistake. Of course it wasn’t good, you say, you who know how to cook. But if I’d thought it wouldn’t be good, I wouldn’t have made it. I like eggs, I like parmesan cheese, and I like shredded coconut. It should have worked. Then again,…
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