14 rules for data-driven, not data-deluded, marketing (by chiefmartec)
We are now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, “Big Data People need to GET OFF MY LAWN.”
I confess, I empathize with his frustration. Of course, I believe that data – the right data, used in the right ways – is immensely powerful in modern marketing. As I wrote in a post about pragmatic marketing, “Relying solely on gut-based, experience-driven decision-making in marketing is foolish in the digital age.”
But I also concluded: “The sensible answer for most companies is a balance of data analytics and human judgement.”
IoT to replace smartphones as most connected device by 2018 (by appstechnews)
Internet of Things sensors and devices are expected to exceed mobile phones as the largest category of connected devices in 2018, growing at a 23% compound annual growth rate from 2015 to 2021, according to an Ericsson report.
Acquiring top talent for Digital Business (by gartner)
When it comes to acquiring top talent, the balance of power has shifted from the employer to the job seeker. Traditional recruiting techniques are no longer effective to attract and keep star talent, but CIOs engage in very little talent innovation.
Google reports big profits as it continues to invest in mobile (by engadget)
Google reports big profits as it continues to invest in Mobile while Machine Learning and AI are also big contributing factors.
What is Blockchain? (by cio)
Known by many as the technology underpinning the bitcoin digital currency, blockchain has acquired a new identity in the enterprise. At a time when companies face new challenges in data management and security, it’s emerging as a way to let companies make and verify transactions on a network instantaneously without a central authority. Today, more…read more
Store Trends: July 2016 (by nrf)
1/ WITH THIS RING … Beyonce may have been on to something when she sang, “if you liked it then you should have put a ring on it” — at least as it relates to what some might consider the ultimate betrayal: Finding out that your significant other watched an episode of “House of Cards”…read more
Putting customers in control of their deliveries (by retail-week)
For years the model has been the same – you buy something online and then you simply have to wait for it to be delivered.
Cisco shows how IoT can save high-street shops (by imc)
Whereas once the internet was predicted as being the beginning of the end for traditional high-street shops, the IoT is enabling them to provide customers with a richer, more connected experience. That was the message from the exhibition floor at last week’s Cisco Live in Las Vegas. “Retailers are trying to solve the omnichannel experience,”…read more