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14 rules for data-driven, not data-deluded, marketing (by chiefmartec)

We are now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, “Big Data People need to GET OFF MY LAWN.”
I confess, I empathize with his frustration. Of course, I believe that data – the right data, used in the right ways – is immensely powerful in modern marketing. As I wrote in a post about pragmatic marketing, “Relying solely on gut-based, experience-driven decision-making in marketing is foolish in the digital age.”
But I also concluded: “The sensible answer for most companies is a balance of data analytics and human judgement.”

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What is Blockchain? (by cio)

Known by many as the technology underpinning the bitcoin digital currency, blockchain has acquired a new identity in the enterprise. At a time when companies face new challenges in data management and security, it’s emerging as a way to let companies make and verify transactions on a network instantaneously without a central authority. Today, more…

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Store Trends: July 2016 (by nrf)

1/ WITH THIS RING … Beyonce may have been on to something when she sang, “if you liked it then you should have put a ring on it” — at least as it relates to what some might consider the ultimate betrayal: Finding out that your significant other watched an episode of “House of Cards”…

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